Earned Media Services in Atlanta, GA
Elite ATL Earned Media Services
Turning Stats into Stories
In the dynamic world of digital marketing, capturing audience attention is paramount. At Elite ALT, we believe that market research is more than just a tool for consumer insights; it’s a storytelling powerhouse. By uncovering the behaviors and attitudes of diverse demographic groups, we craft compelling, newsworthy stories that resonate deeply with audiences and add meaningful depth to media campaigns.
Our approach begins with exploring topics with “talk value”—ideas that generate conversation and engagement. These stories are not only relevant to your brand but also designed to spark interest across various media outlets. With the help of our dedicated research division, OnePoll, and a team of experienced journalists, we ensure that every story we create guarantees media coverage.
How Elite ALT Transforms Research into Media Buzz
Our survey-led news story service, known as the ‘Custom Project,’ is a comprehensive package designed to amplify your brand’s voice in the media. Here’s how we achieve this:
Ideation and Brainstorming
Our seasoned journalists collaborate with your team to generate creative survey-led news ideas and identify top-line story angles that align with your brand’s vision and goals. These ideas are tailored to ensure maximum relevance and media appeal.
Conducting the Survey
The next step involves drafting targeted survey questions that delve into the heart of your brand’s narrative. Utilizing OnePoll’s extensive online panel of thousands of engaged consumers, we gather the data needed to support your story. This process includes the flexibility to incorporate custom questions for additional insights.
Visual Storytelling with Infographics
Data is more impactful when visualized. Our in-house design team creates stunning, branded infographics that distill survey results into easily digestible and visually appealing content. These assets are perfect for media campaigns and your own digital platforms.
Animated Infographics
To further enhance engagement, we produce short, branded animations that bring your survey data to life. These animated infographics turn statistics into compelling video content that captivates audiences.
Strategic Media Distribution
Our media liaison team distributes your story and visual assets to a network of trusted news outlets, ensuring it reaches the right audience. Post-distribution, we provide a detailed coverage report, giving you clear insights into the campaign’s performance.
Guaranteed Media Coverage
Our proven methodology ensures that your story not only captures attention but also secures placement across major media platforms. Elite ALT’s earned media approach has consistently delivered outstanding results for clients. Here’s what one of them had to say:
“Working with the Elite ALT team is a pleasure, from ideation to execution and results. The overall operation is smooth and dependable, always delivering on time or even early. The results have been very consistent, netting our brand dozens of mentions in major national and regional websites, which is exactly what we were looking for.” — Jake Smith, VP of Marketing at RMI
Flexible Research Services
In addition to PR surveys, we offer a flexible research-only service. This option allows you to gather valuable data and insights tailored to your specific audience. Our services include:
Sample sizes ranging from 500 to 10,000 U.S. consumers
Standard demographic breakdowns by age, gender, and region
Specialized panels and demographics upon request
Our expert team can also assist in designing your research project. From reviewing your questionnaire to drafting survey questions, we ensure every aspect of the process is optimized for meaningful results.
Elevating Campaigns with Visual Content
Infographics and animated graphics are at the heart of our storytelling. These visuals effectively summarize key findings, transforming complex data into shareable and engaging content. Whether your focus is health, technology, travel, finance, or any other sector, our design team creates visuals that capture attention and drive engagement. For those looking to maximize their impact on social media, we offer an additional ‘Social Media Assets’ add-on service.
Why Elite ATL?
When you partner with Elite ALT, you’re not just getting a survey-led story; you’re investing in a comprehensive strategy designed to amplify your brand’s visibility and credibility. From ideation to execution, we handle every step with precision, creativity, and a commitment to delivering guaranteed results.
Ready to transform your brand’s narrative into a powerful media story? Contact our team today to learn more and request a rate card. Let’s turn your stats into stories that matter.